All set to ring into 2022 with new Instagram content creation skills? This is the right time to learn!
From hosting giveaways to creating memes, there are different tricks and techniques for engaging with the followers and watching your metrics skyrocket. Businesses and individuals on Instagram need to buckle up now because a lot is going to happen on this platform in the next 12 months.
Chronological feeds will make a come-back; creator-led shopping will revolutionize the way we shop on the web, and there are many more forms of suggested content coming our way this 2022.
And that is just the beginning!
So, here are a few tips on creating Instagram content that shines in 2022. Following these tips religiously will help you grow brand visibility, gain new followers, drive audience engagement and, above everything else, get you ahead of the game.
1. Engage with the Audience Using Instagram Stories
Instagram Stories are one good way of encouraging followers to engage with your brand. This, in turn, will create a loyal following or followers who feel connected to your brand.
With Stories, you get several easy and quick stickers like questions, polls, quizzes, emoji sliders, and countdowns. The question sticker here is highly useful. It allows brands to have direct discussions with followers.
Brands can prompt followers to ask them questions on specific topics or even open the floor completely. Ask Me Anything sessions are one of the best ways of using stickers.
Opening up the floor to answer the Instagram users’ questions is one good way of drawing in engagement. And yes, once you have got all the questions in place, do not forget to hop on to the stories to answer them.
2. Try Maintaining Consistent Feed Incorporating Top Quality Videos
Videos are highly effective on Instagram. You require top-quality videos and images that do not just stand out but also instantly attract the audiences’ attention. Try using filters and colors smartly, so the images and videos do not just appear great but even offer a consistent feel and look to your Instagram page.
The rule of thumb here is to stick to visual styles and color combinations that fit your brand’s persona.
3. Make Relatable Memes and Share Them
Nowadays, memes are the way to the heart of every user. They are highly innovative, funny, and relatable too. This 2022 relatability is what the viewers are looking for. To put it simply, users on Instagram want to feel heard and seen.
If you use the perfect meme, your audiences will like, comment, and share your post. It does not matter what industry or niche you are serving; there is always this scope of creating a meme.
You can either use trending images and brand text tying into the pillars of your content or source user-generated, on-brand content. The more users share your meme post, the more engagement you will be seeing, be it someone sending the meme to a friend or reposting it on their Instagram Story.
4. Stay Right on Top of the Instagram Updates and Changes
Just like all the other social media platforms, Instagram is evolving at a fast pace. This means that it is important for brands to stay right on top of Instagram’s latest features and trends. This way will give brands the foresight needed to make the best use of the updates and the changes even before their competitors.
Recently, a lot of changes took place on platforms like IGTV and Stories introducing features such as Instagram Shopping and Reels. Brands can use these features to engage audiences and drive store conversions.
Furthermore, the platform’s existing features have also been enhanced, introducing trends like augmented reality filters on Instagram Stories. Now, brands can even create customized AR filters to gain better visibility and promote audience engagement.
When brands and businesses stay on top of these changes and updates, they can capitalize on the same and find new ways to engage their audience. This is a good way of growing your Instagram audience as times keep changing.
5. Make Saveable Graphics
Repurposed tweets, graphics, and quotes are everywhere on the platform, and they are just perfect for creating content that shines. Creating content on these parameters can help brands in driving engagement.
The users on Instagram love sharing quotes on stories, and this goes special if the quotes are aesthetically pleasing. The most recent digital trend on Instagram is repurposing tweets in the Instagram feed posts.
It is content that really shines on Instagram and is engaging as well. Same as meme creation, such graphics do not need a lot of resources.
6. Attention to the Requirements of the Audiences
The audiences on Instagram and even other social media platforms do not explicitly express their thought procedure. But their actions and behaviors can help you understand their likes and preferences.
Try using social media analytics insights to find out the type of content they prefer and like interacting with. The guessing game should be on here, but guessing alone will not work.
Research what your target audience wants in terms of content and voice. Next, get outside your bias and use data to understand what the audiences really care about. This will help you understand the content format that brings in more engagement; the approach that works best is getting the audience to comment on your post and the questions they will surely answer.
7. Get the Timing Perfect
Remember, Instagram algorithms keep changing constantly, but remaining consistent is a priority for audience engagement. This means you must post at the right time when the audiences are active.
This will surely translate and boost both engagement and visibility. Remember, the specific timings might vary depending on different factors such as location, niche, audience behavior, and mood.
Conclusion
There you are! These tricks on creating Instagram content will surely help you create content that shines and drives engagement. These are probably Instagram’s best practices that can serve as the right starting point for businesses of any size to build a new audience.